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Revisiting the NFL’S Domestic Violence Efforts

Among the countless ads airing during Super Bowl 50, there will be an anti-domestic violence spot from the group No More. It's the second consecutive year the organization's public service announcements air during the big game.

Domestic violence and the NFL have been unhappily coupled more than a few times in recent years, perhaps no more prominently than in 2014. That's when a troubling video from a hotel elevator's security camera showed Baltimore Ravens running back Ray Rice knocking out his then-fiancee Janay Palmer during an argument. They married soon after, but the Ravens cut Rice and the NFL suspended him indefinitely. He's since been reinstated but has not signed anywhere.

That video put domestic violence on the league's and the nation's front burner, if only for a moment. Kim Gandy is president and CEO of the National Network to End Domestic Violence, and worked with the NFL to help shape its revised policy. She's not surprised that the nation's attention has shifted. "You go all the way back to...OJ Simpson had domestic violence in the news for awhile and it shined a strong spotlight on the issue, but then it faded," Gandy says.

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